Why I Built Two Channels

Most people try to fit themselves into one box: entrepreneur, commentator, business person, intellectual.

But what if you’re actually both?

I built two channels because forcing everything into one platform diluted the message and confused the audience. Each world needed its own home.

The Problem with One Platform

For years, I struggled with one question:

How do you serve two audiences that want fundamentally different things?

Entrepreneurs who follow my work want tactical eCommerce advice—Amazon strategy, operations, inventory management, and profit margins. They aren’t looking for political philosophy.

Meanwhile, people interested in my commentary want analysis of politics, culture, economics, and power—not product sourcing or PPC.

Trying to merge both into one platform watered everything down. So I built two separate channels, each optimized for its own audience.

People and culture

Channel 1: Just a Seller

CharlesTheSeller.com / Just a Seller Newsletter

This channel is for operators. I share what I’ve learned building 8-figure eCommerce businesses:

Amazon strategy
Systems and operations
Cash flow
What actually drives profit

No fluff. No shortcuts. Just what works in the real world.

Channel 2: Marketplace of Ideas

Chakkalo.com / Marketplace of Ideas

This channel is for thinkers. It’s where I explore politics, culture, economics, and the incentives shaping society.

It’s independent, analytical, and focused on truth over tribal loyalty.

It’s not about left or right. It’s about thinking clearly in a world that rewards conformity.

woman wearing black scoop-neck long-sleeved shirt

Esther Bryce

Founder / Interior designer

Lianne Wilson

Broker

Jaden Smith

Architect

Jessica Kim

Photographer

The Common Thread

Both platforms rest on a single belief:

Independent thinking beats blind allegiance.

Whether I’m analyzing an Amazon policy update or a political movement, the process is the same:

Question assumptions.

Follow the evidence.

Get as close to the truth as possible.

Why This Structure Matters

We’re told to pick a lane and stay in it. But the best insights often come from connecting domains.

Understanding markets helps you understand politics.

Understanding human nature helps you understand business.

These worlds are connected—but they need their own spaces.

By separating them:

Entrepreneurs get pure business content
Thinkers get pure commentary
And people curious about both can see the full picture

“The goal isn’t to be everything to everyone. It’s to be exactly what each audience needs — without dilution, without compromise.”

— Charles Chakkalo

“Think independently. Operate transparently. Stay close enough to the truth that you can touch it.”